Other Manufacturing

Other Manufacturing

Based on responses from 899 companies across a variety of industries and sizes, including 75 respondents from manufacturers, The B2B Sales and Marketing: Key Benchmarks and Best Practices Report provides real world benchmarks that enable manufacturing executives to understand the key sales and marketing drivers of the manufacturing industry and their own business.

Containing 139 charts and graphs, the report provides insight on the effectiveness and use of nearly all sales and marketing channels and tactics for companies in industrial production.  With 75 respondents from manufacturing, there is a tremendous amount of information for businesses to benchmark against their competitors.

Among the charts with direct industry comparisons for companies in manufacturing are:
Average Variable Compensation As A Percentage Of Base Salary By Industry
Base Sales Compensation: Highest Paid vs. Lowest Paid By Industry
Number Of Respondents By Industry
Policy On Sales Commission Caps By Industry
Total Compensation Multiple: Highest Paid vs. Lowest Paid By Industry
Total Marketing Expenditure As A Percentage Of Revenue Among Manufacturers
Total Marketing Expenditure As A Percentage Of Revenue By Industry
Total Sales Compensation By Industry – Bottom Quartile
Total Sales Compensation By Industry – Median
Average Base Sales Salaries By Industry
Average Contribution Margin on New Revenue By Industry
Average Lead Time to Close a New Sale By Industry
Average Number Of Sales E-mails & Calls Per Week Per Salesperson Among Manufacturers
Average Number Of Sales Emails and Calls Per Week Per Salesperson By Industry
Average Number Of Visits Made Per Salesperson Per Week Among Manufacturers
Average Number Of Visits Made Per Salesperson Per Week By Industry
Base Sales Compensation: Highest Paid vs. Lowest Paid By Industry
Channel Mix By Industry
Investment In Sales and Marketing As A Percentage of Total Revenues – Median By Industry
Investment In Sales and Marketing As A Percentage of Total Revenues For Manufacturers Overall
Investment In Sales As A Percentage Of Revenue By Industry
Median Percentage Of FTE’s In Sales By Industry
Percentage Of Repeat Customers By Industry
Percentage of Total Sales from New Customers By Industry
Revenue per Customer By Industry
Revenue per Customer By Industry – Manufacturers
Sales Executives and Supervisors Per 10 Sales People By Industry
Salesforce Productivity: Average Revenue per Salesperson By Industry

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Investing in sales and marketing is vital for manufacturers to grow their sales and capture business from their competitors. A great product is not enough to compete; manufactures need to invest in sales and marketing in order to increase awareness and generate sales.

The B2B Sales and Marketing: Key Benchmarks and Best Practices Report can help CEOs of manufacturing companies benchmark their companies’ investment in sales and marketing against their competitors. The median investment in sales and marketing as a percentage of total revenue for alternate manufacturers is eight percent, with another three percent of revenue invested in marketing personnel and three percent in miscellaneous marketing expenditure.

As an executive at a manufacturing company, if your sales are slowing and your competition is taking away your top clients, it may be time to increase your investment in sales and marketing. The B2B Sales and Marketing: Key Benchmarks and Best Practices Report contains an enormous amount of data to help manufacturing executives maximize the growth of their companies.
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Average lead time to close a new sale is an important metric for measuring the effectiveness of your sales team. A company which is able to close new sales faster than their competition is able to capture more new business and grow revenues at a faster rate. Among the 139 charts in The B2B Sales and Marketing: Key Benchmarks and Best Practices Report is a comparison of average lead time to close a new sale by industry.

For manufacturing companies outside of electronics, chemicals, and food and beverage, it takes, on average, 20 weeks to close a new sale. On average, chemical manufacturers close a new sales in 30 weeks, while food and beverage companies close a new sale in 23 weeks. As an executive at a manufacturing company, how quickly is your sales team able to close on a new sale? If your average lead time to close a new sale is lower than the average and median, you want to investigate if you are understaffed, or if your sales process is more complex than needed.

Reducing the lead time to close a new sale can help your company grow to the next level. The B2B Sales and Marketing: Key Benchmarks and Best Practices Report contains a tremendous amount of information to help executives of manufacturing companies accelerate their businesses. Order today!