Industrial Production

Industrial Production

Based on responses from 899 companies across a variety of industries and sizes, including 156 respondents from industrial production, The B2B Sales and Marketing: Key Benchmarks and Best Practices Report provides real world benchmarks that enable industrial production executives to understand the key sales and marketing drivers of the industrial production industry and their own business.

Containing 139 charts and graphs, the report provides insight on the effectiveness and use of nearly all sales and marketing channels and tactics for companies in industrial production.   With 156 respondents from industrial production, there is a tremendous amount of information for businesses to benchmark against their competitors.

Among the charts with direct industry comparisons for companies in industrial production are:

Average Variable Compensation As A Percentage Of Base Salary By Industry
Base Sales Compensation: Highest Paid vs. Lowest Paid By Industry
Number Of Respondents By Industry
Policy On Sales Commission Caps By Industry
Total Compensation Multiple: Highest Paid vs. Lowest Paid By Industry
Total Marketing Expenditure As A Percentage Of Revenue Among Manufacturers
Total Marketing Expenditure As A Percentage Of Revenue By Industry
Total Sales Compensation By Industry – Bottom Quartile
Total Sales Compensation By Industry – Median
Average Base Sales Salaries By Industry
Average Contribution Margin on New Revenue By Industry
Average Lead Time to Close a New Sale By Industry
Average Number Of Sales E-mails & Calls Per Week Per Salesperson Among Manufacturers
Average Number Of Sales Emails and Calls Per Week Per Salesperson By Industry
Average Number Of Visits Made Per Salesperson Per Week Among Manufacturers
Average Number Of Visits Made Per Salesperson Per Week By Industry
Base Sales Compensation: Highest Paid vs. Lowest Paid By Industry
Channel Mix By Industry
Investment In Sales and Marketing As A Percentage of Total Revenues – Median By Industry
Investment In Sales and Marketing As A Percentage of Total Revenues For Manufacturers Overall
Investment In Sales As A Percentage Of Revenue By Industry
Median Percentage Of FTE’s In Sales By Industry
Percentage Of Repeat Customers By Industry
Percentage of Total Sales from New Customers By Industry
Revenue per Customer By Industry
Revenue per Customer By Industry – Manufacturers
Sales Executives and Supervisors Per 10 Sales People By Industry
Salesforce Productivity: Average Revenue per Salesperson By Industry

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The median base salary for salespeople in industrial production is $85,000 per year, which is slightly below the median base salary for all manufacturers but higher than the base salary for manufacturers in the food and beverage industry.

Of note, for the 25th percentile of companies in industrial production, the base sales salary are all within 10% of the median base sales
salary for all companies in the industry. The 75th percentile of average base salary in industrial production is lower than in other manfuacturing industries (electonics, chemicals, food and beverage) which indicates a tighter range of salaries within compaines in industrial production.

Industrial production CEOs can use this information to make sure they offer a competitive compensation package to attract and retain a winning salesforce. Using the data in the chart, and in many others in The B2B Sales and Marketing: Key Benchmarks and Best Practices Report can help CEOs of companies in industrial production to understand the key metrics to help grow market share and increase revenue.

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One of many charts included in The B2B Sales and Marketing: Key Benchmarks and Best Practices Report, ‘Revenue per Customer by Industry’ provides useful benchmarking for executives in industrial production. This chart compares revenue across various manufacturing sectors.

The median customer for companies in industrial production represents revenue of $250,000 per year, which is 61% higher than the median revenue per customer for all manufacturers of $155,000. There is not as large a variance between the revenue per customer for the median and 75th percentiles for companies in industrial production versus other manufacturers, which indicates a fairly homogenous customer size for industrial manufacturers.

Compared with other manufacturing industries (electronics, chemicals and other manufacturers), industrial production customers generate more revenue. In fact, of all the manufacturers in our survey, the average revenue per customer for industrial production is second only to food and beverage in the manufacturing category.