Food and Beverage

Food and Beverage

Based on responses from 899 companies across a variety of industries and sizes, including 28 respondents from the food and beverage manufacturing industry, The B2B Sales and Marketing: Key Benchmarks and Best Practices Report provides real world benchmarks that enable food and beverage executives to understand the key sales and marketing drivers of the food and beverage industry and their own business.

Containing 139 charts and graphs, the report provides insight on the effectiveness and use of nearly all sales and marketing channels and tactics for companies in food and beverage manufacturing.   With 23 respondents from the food and beverage industry, there is a tremendous amount of information for businesses to benchmark against their competitors.

Among the charts with direct industry comparisons for companies in food and beverage manufacturing are:
Average Variable Compensation As A Percentage Of Base Salary By Industry
Base Sales Compensation: Highest Paid vs. Lowest Paid By Industry
Number Of Respondents By Industry
Policy On Sales Commission Caps By Industry
Total Compensation Multiple: Highest Paid vs. Lowest Paid By Industry
Total Marketing Expenditure As A Percentage Of Revenue Among Manufacturers
Total Marketing Expenditure As A Percentage Of Revenue By Industry
Total Sales Compensation By Industry – Bottom Quartile
Total Sales Compensation By Industry – Median
Average Base Sales Salaries By Industry
Average Contribution Margin on New Revenue By Industry
Average Lead Time to Close a New Sale By Industry
Average Number Of Sales E-mails & Calls Per Week Per Salesperson Among Manufacturers
Average Number Of Sales Emails and Calls Per Week Per Salesperson By Industry
Average Number Of Visits Made Per Salesperson Per Week Among Manufacturers
Average Number Of Visits Made Per Salesperson Per Week By Industry
Base Sales Compensation: Highest Paid vs. Lowest Paid By Industry
Channel Mix By Industry
Investment In Sales and Marketing As A Percentage of Total Revenues – Median By Industry
Investment In Sales and Marketing As A Percentage of Total Revenues For Manufacturers Overall
Investment In Sales As A Percentage Of Revenue By Industry
Median Percentage Of FTE’s In Sales By Industry
Percentage Of Repeat Customers By Industry
Percentage of Total Sales from New Customers By Industry
Revenue per Customer By Industry
Revenue per Customer By Industry – Manufacturers
Sales Executives and Supervisors Per 10 Sales People By Industry
Salesforce Productivity: Average Revenue per Salesperson By Industry

SalesMarketing BarChart 165

As an executive at a food and beverage manufacturer, investment in sales and marketing allows your firm to grow at a faster pace than your competition. The B2B Sales and Marketing: Key Benchmarks and Best Practices Report provides tremendous value for executives in food and beverage as you can benchmark total marketing expenditure as a percentage of revenue by industry.
What we see is that companies in food and beverage manufacturing invest, on average, roughly 12% of revenue on marketing personnel and around 11% of revenue on other marketing costs. Food and beverage manufacturers tend to spend more heavily on marketing than other B2B industries, and spend the most of any manufacturers in The B2B Sales and Marketing: Key Benchmarks and Best Practices Report.

Are your competitors growing faster than you? Is your firm investing enough in marketing personnel to attract new customers? Read the report and find out!

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Food and beverage manufacturers have the highest average revenue per salesperson of any of the 13 industries featured in The B2B Sales and Marketing: Key Benchmarks and Best Practices Report. The average revenue per salesperson in the food and beverage industry of more than $11MM is almost 300% higher than the average revenue per salesperson of any of the 13 industries profiled in the report.

As an executive at a food and beverage manufacturer, you should know what the average revenue for each of your salespeople is. Too large a salesforce and your revenue per salesperson can be lower than the average in the survey. If your salesforce is too small, you make have a larger average revenue per salesperson, but you may be missing out on revenue growth if your firm is understaffed.

Benchmarking your company using the information in The B2B Sales and Marketing: Key Benchmarks and Best Practices Report can help you optimize the size of your sales team to maximize sales and return on investment.