Electronics

Electronics

Based on responses from 899 companies across a variety of industries and sizes, including 43 respondents from the electronics manufacturing industry, The B2B Sales and Marketing: Key Benchmarks and Best Practices Report provides real world benchmarks that enable electronic executives to understand the key sales and marketing drivers of the industrial production industry and their own business.

Containing 139 charts and graphs, the report provides insight on the effectiveness and use of nearly all sales and marketing channels and tactics for companies in electronics manufacturing.   With 43 respondents from the electronics industry, there is a tremendous amount of information for businesses to benchmark against their competitors.

Among the charts with direct industry comparisons for companies in electronics manufacturing are:
Average Variable Compensation As A Percentage Of Base Salary By Industry
Base Sales Compensation: Highest Paid vs. Lowest Paid By Industry
Number Of Respondents By Industry
Policy On Sales Commission Caps By Industry
Total Compensation Multiple: Highest Paid vs. Lowest Paid By Industry
Total Marketing Expenditure As A Percentage Of Revenue Among Manufacturers
Total Marketing Expenditure As A Percentage Of Revenue By Industry
Total Sales Compensation By Industry – Bottom Quartile
Total Sales Compensation By Industry – Median
Average Base Sales Salaries By Industry
Average Contribution Margin on New Revenue By Industry
Average Lead Time to Close a New Sale By Industry
Average Number Of Sales E-mails & Calls Per Week Per Salesperson Among Manufacturers
Average Number Of Sales Emails and Calls Per Week Per Salesperson By Industry
Average Number Of Visits Made Per Salesperson Per Week Among Manufacturers
Average Number Of Visits Made Per Salesperson Per Week By Industry
Base Sales Compensation: Highest Paid vs. Lowest Paid By Industry
Channel Mix By Industry
Investment In Sales and Marketing As A Percentage of Total Revenues – Median By Industry
Investment In Sales and Marketing As A Percentage of Total Revenues For Manufacturers Overall
Investment In Sales As A Percentage Of Revenue By Industry
Median Percentage Of FTE’s In Sales By Industry
Percentage Of Repeat Customers By Industry
Percentage of Total Sales from New Customers By Industry
Revenue per Customer By Industry
Revenue per Customer By Industry – Manufacturers
Sales Executives and Supervisors Per 10 Sales People By Industry
Salesforce Productivity: Average Revenue per Salesperson By Industry

SalesMarketing BarChart 54

The median investment in sales and marketing for companies in electronics manufacturing is 9.4% of their revenue. This is the lowest percentage of investment of any of the manufacturing sectors in the B2B Sales and Marketing: Key Benchmarks and Best Practices Report.
Compared with manufacturing overall, industrial production, and chemicals, the median electronics manufacturers invest roughly the same amount, 7.4% of revenue in sales, but less on marketing expenditure and marketing personnel than other sectors. Electronics manufacturers allocate just one percent of revenues towards marketing expenditure and one percent on marketing personnel.

As a CEO of an electronics manufacturer, are you investing enough in sales and marketing? Are you spending more or less than the industry average? If your electronics manufacturing business isn’t growing as fast as your competitors, invest in sales and marketing to increase your company’s growth.

SalesMarketing BarChart 100

Electronics manufactures benefit from the shortest lead times to close a new sales of any manufacturing vertical in the B2B Sales and Marketing: Key Benchmarks and Best Practices Report. The average lead time to close a new sale for electronics manufacturers is roughly 18 days, compared to 22 days for manufacturing overall and 20 days for industrial production.

Other manufacturing verticals have much longer lead times to close new sales, as on average there is a 29 day lead time for chemical manufacturers and 21 days for the food and beverage industry. Shorter lead times for new sales helps improve cash flow for electronics manufacturers.

As a CEO of an electronics manufacturer, how quickly does your company close on a new sale? If your company has a longer lead time to close on a new sale compared to your competitors, it is worth investing in new sales and marketing strategies. Electronics companies who enjoy short lead times for new sales tend to grow faster and generate higher profits than firms with longer lead times.