Construction

Construction industry

Based on responses from 899 companies across a variety of industries and sizes, including 41 respondents from the construction industry, The B2B Sales and Marketing: Key Benchmarks and Best Practices Report provides real world benchmarks that enable construction executives to understand the key sales and marketing drivers of the construction industry and their own business.

Containing 139 charts and graphs, the report provides insight on the effectiveness and use of nearly all sales and marketing channels and tactics for companies in construction.   With 41 respondents from the construction industry, there is a tremendous amount of information for businesses to benchmark against their competitors.

Among the charts with direct industry comparisons for construction companies are:
Average Variable Compensation As A Percentage Of Base Salary By Industry
Base Sales Compensation: Highest Paid vs. Lowest Paid By Industry
Number Of Respondents By Industry
Policy On Sales Commission Caps By Industry
Total Compensation Multiple: Highest Paid vs. Lowest Paid By Industry
Total Marketing Expenditure As A Percentage Of Revenue Among Construction Companies
Total Marketing Expenditure As A Percentage Of Revenue By Industry
Total Sales Compensation By Industry – Bottom Quartile
Total Sales Compensation By Industry – Median
Average Base Sales Salaries By Industry
Average Contribution Margin on New Revenue By Industry
Average Lead Time to Close a New Sale By Industry
Average Number Of Sales Emails and Calls Per Week Per Salesperson By Industry
Average Number Of Visits Made Per Salesperson Per Week Among Manufacturers
Average Number Of Visits Made Per Salesperson Per Week By Industry
Base Sales Compensation: Highest Paid vs. Lowest Paid By Industry
Channel Mix By Industry
Investment In Sales and Marketing As A Percentage of Total Revenues – Median By Industry
Investment In Sales As A Percentage Of Revenue By Industry
Median Percentage Of FTE’s In Sales By Industry
Percentage Of Repeat Customers By Industry
Percentage of Total Sales from New Customers By Industry
Revenue per Customer By Industry
Sales Executives and Supervisors Per 10 Sales People By Industry
Salesforce Productivity: Average Revenue per Salesperson By Industry

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The B2B Sales and Marketing: Key Benchmarks and Best Practices contains a number of charts specific to construction companies. Among these, total marketing expenditure as a percentage of revenue among construction companies allows you to benchmark your marketing investment against your competitors.

On average, construction companies spend 4% of revenue on marketing personnel and 2% on other marketing costs. In this report, you can also see if your company’s marketing expenditure places you closer to the 25th percentile, the median, or the 75th percentile of construction companies in terms of marketing expenditure. If your sales are slowing, and new customer acquisition has become a challenge, consider increasing your marketing expenditure.

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As an executive at a construction company, it’s vitally important that you offer a competitive base salary to attract and retain the sales talent you need to expand your business. According to the 41 construction companies surveyed in The B2B Sales and Marketing: Key Benchmarks and Best Practices the average base salary is $90,000.

Interestingly, for construction companies in the 25th percentile, the average base sales salary is $85,000 and for the 75th percentile the average base sales salary is $115,000. What this indicates is that for the construction companies surveyed in our report, there is little variance in base sales salary.

As an executive in the construction industry, it’s important that you hire the best sales team you can. Information about average base sales salaries can only help your company grow and capture new business by attracting a productive, effective sales force. The B2B Sales and Marketing: Key Benchmarks and Best Practices report offers valuable insights for executives in the construction industry to grow faster and achieve higher profitability.