Chemicals

Chemical

Based on responses from 899 companies across a variety of industries and sizes, including 23 respondents from the chemical manufacturing industry, The B2B Sales and Marketing: Key Benchmarks and Best Practices Report provides real world benchmarks that enable chemical executives to understand the key sales and marketing drivers of the chemical industry and their own business.

Containing 139 charts and graphs, the report provides insight on the effectiveness and use of nearly all sales and marketing channels and tactics for companies in chemical manufacturing.   With 23 respondents from the chemicals industry, there is a tremendous amount of information for businesses to benchmark against their competitors.

Among the charts with direct industry comparisons for companies in chemical manufacturing are:

Average Variable Compensation As A Percentage Of Base Salary By Industry
Base Sales Compensation: Highest Paid vs. Lowest Paid By Industry
Number Of Respondents By Industry
Policy On Sales Commission Caps By Industry
Total Compensation Multiple: Highest Paid vs. Lowest Paid By Industry
Total Marketing Expenditure As A Percentage Of Revenue Among Manufacturers
Total Marketing Expenditure As A Percentage Of Revenue By Industry
Total Sales Compensation By Industry – Bottom Quartile
Total Sales Compensation By Industry – Median
Average Base Sales Salaries By Industry
Average Contribution Margin on New Revenue By Industry
Average Lead Time to Close a New Sale By Industry
Average Number Of Sales E-mails & Calls Per Week Per Salesperson Among Manufacturers
Average Number Of Sales Emails and Calls Per Week Per Salesperson By Industry
Average Number Of Visits Made Per Salesperson Per Week Among Manufacturers
Average Number Of Visits Made Per Salesperson Per Week By Industry
Base Sales Compensation: Highest Paid vs. Lowest Paid By Industry
Channel Mix By Industry
Investment In Sales and Marketing As A Percentage of Total Revenues – Median By Industry
Investment In Sales and Marketing As A Percentage of Total Revenues For Manufacturers Overall
Investment In Sales As A Percentage Of Revenue By Industry
Median Percentage Of FTE’s In Sales By Industry
Percentage Of Repeat Customers By Industry
Percentage of Total Sales from New Customers By Industry
Revenue per Customer By Industry
Revenue per Customer By Industry – Manufacturers
Sales Executives and Supervisors Per 10 Sales People By Industry
Salesforce Productivity: Average Revenue per Salesperson By Industry

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Chemical manufacturers have the longest average lead time to close a new sale of any of the 13 industries in The B2B Sales and Marketing: Key Benchmarks and Best Practices Report. The average new sales closes in 30 days for chemical manufacturers, which is roughly 20% longer than the time to close a new sale for all manufacturers.
Interestingly, the difference between the average lead time to close a sale for the 25th percentile of chemical manufacturers and the 75th percentile is roughly 500%. That is, for the 75th percentile of chemical manufacturers, the average time to close a new sales takes an additional 42 days, or over eight weeks compared to its peers in the 25th percentile of chemical companies.

As an executive at a chemical manufacturing company, how long does it take your sales team to close a new sale? If your sales team is taking too long to close on a new sale, your company isn’t growing as fast as it should be. Benchmark your sales and marketing teams against other chemical manufactures when you purchase The B2B Sales and Marketing: Key Benchmarks and Best Practices Report.

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Among the many useful charts in The B2B Sales and Marketing: Key Benchmarks and Best Practices Report is an analysis of total sales from new customers by industry. This allows executives in chemical manufacturing to benchmark against other chemical manufacturers, but also understand the nature of repeat sales in other industries as well.

Of the 13 industries analyzed in the report, chemical manufacturers have the lowest percentage of total sales from new customers. The overall average for chemical manufacturers is roughly 16% of total sales come from new customers, while the remaining sales are from customers the firm has an established relationship with. With a majority of sales coming from existing clients, its key to have a sales and marketing team generating new leads and customers for your company.

Chemical manufacturers who invest in their sales and marketing teams have an opportunity to attract new customers at a faster rate than their competitors. Find out how by ordering your copy of The B2B Sales and Marketing: Key Benchmarks and Best Practices Report today.